Merino wool: anything but ordinary!

Merino wool: the reasons why we sell it

Perhaps you already know merino wool and are familiar with its benefits and characteristics. Often outdoor enthusiasts no longer need to be convinced. For those who knew little or who would like to know more before buying a merino wool garment, here is what differentiates this wool from other textiles and materials.

Merino is a breed of sheep with very thick fleece found mainly in Australia and New Zealand. The wool of this species is known to be finer and softer than any other wool. It is pleasant against the skin. Its durability, comfort and thermo-regulating properties explain why it is used in the manufacture of many outdoor garments.


Although garments made from merino wool are generally more expensive than others, this does not mean that the investment is in vain… On the contrary!
The wool is robust, which guarantees a quality and durability superior to any other wool or textile. Some companies believe so much in this exemplary durability that they offer an unparalleled guarantee on their merino wool articles. This is the case of the Darntough company. Darntough manufactures stockings guaranteed for life. You read correctly ; If your Darntough socks are worn and have holes, you can return them to them and they will produce a new pair of stockings for free, with no invoice or questions. I don’t know about you, but I don’t know of any other clothing brand that can say the same!


A unique characteristic of merino wool is its thermoregulatory property. Indeed, unlike sheep grazing on the plains, merino is able to survive the scorching summers and freezing winters of the Southern Alps in New Zealand. Its light and breathable wool is therefore made to keep you warm in cold weather, and keep you cool in hot weather. Merino wool is literally a four season wool!


It is not random that merino wool is mainly used in outdoor articles. It is an ideal component for athletic clothing. When you play sports, the moisture from your perspiration is absorbed by the fiber of the wool. Believe it or not, this component also absorbs bad odors. After a hike, for example, all you have to do is air your clothes to get rid of odors. Many people can very well wear their merino wool clothes 4-5 or 6 times before having to wash them. In fact, we recommend washing them inside out and hanging them up to dry.


It goes without saying that for all the reasons explained above, getting merino wool clothing is an ecological choice. Privileging quality over quantity is also, more often than not, an eco-responsible approach. A garment that you love, that will last you for many years and that you can wear several times before washing is a great way to reduce your ecological footprint, and it does so effortlessly! It is also likely that you will save. Do the math; for example, if you buy a dozen pairs of Darntough stockings, with their lifetime warranty, it is quite possible that you will never have to pay for socks ever again!